'The revolution has been silent'
RAK DAO’s Chief Commercial Officer Luc Froehlich explains how powerful blockchain is becoming

The Crypto Radio took part in the Ras Al Khaimah Digital Assets Oasis (RAK DAO) Conference last week and caught up with its Chief Commercial Officer, Luc Froehlich.
RAK DAO is a free zone dedicated to virtual asset companies, based in the northern part of the UAE. It was set up one year ago and has attracted almost 400 companies to set up operations.
While Dubai and Abu Dhabi have both been actively attracting crypto and blockchain companies, RAK is on a similar mission.
Froehlich sat down with The Crypto Radio’s Editor-in-chief Justin Harper to outline the company's strategic focus for the next 12 months. The RAK DAO team is now setting its sights on further strengthening its position in the rapidly evolving blockchain and digital asset space.
At the heart of RAK DAO's strategy is a concerted effort to increase the proportion of its portfolio dedicated to web3 initiatives. "Our objective over the coming year is to have a larger portion of our portfolio which is in this space," Froehlich explained.
Web3 aims to empower individuals by giving them control over their own data. This shift towards data ownership is made possible by blockchain technology, which underpins many web3 initiatives.
A truly decentralized web?
However, Froehlich acknowledged that the path to a truly decentralized web is not without its challenges. "As soon as you start putting a framework around it, the question is, is it still decentralized?" he said, highlighting the delicate balance between governance and the core principles of decentralization.
One potential solution, Froehlich noted, lies in emerging technologies such as zero-knowledge proofs, which allow individuals to selectively disclose only the information necessary for a specific transaction or interaction, without compromising their overall data privacy.
While the web3 space may still be in its early stages, Froehlich emphasized that the real-world impact of blockchain technology is already being felt, particularly in the banking sector.
"The revolution, when it comes to the leveraging the blockchain technology, has been silent," he said, explaining that the technology is being widely adopted in the back-office and middle-office operations of financial institutions, even if the general public may not be aware of it.
To support RAK DAO's web3 ambitions, the company is focused on onboarding specialized partners who can provide tailored services to its clients. This includes experts in areas such as tokenomics, governance frameworks for decentralized autonomous organizations (DAOs), and funding sources like venture capitalists, hedge funds, and family offices.
Froehlich also highlighted RAK DAO's intention to expand beyond the traditional fintech and financial services sectors, targeting industries like gaming and decentralized physical infrastructure networks. "We're not going to onboard [just] any type of company," he said. "The focus is on the web3 space. This is what we know how to do, and this is where we're going to focus our attention."
Listen to the whole interview on The Crypto Radio's live player or in our Thought Leaders podcast.



