Bitcoin poster child MicroStrategy rebrands to Strategy in bold crypto move
The company has added the Bitcoin logo and its distinctive orange color to its logo
In a major rebranding, MicroStrategy, the US-based software company and biggest corporate holder of Bitcoin, has announced that it will now operate under the name "Strategy."
The move, which is aimed at highlighting the company's commitment to cryptocurrency, is described as "a natural evolution of the company, reflecting its focus and broad appeal.”
As part of the rebranding, the company has introduced a new logo with a stylized "B," representing Strategy's Bitcoin focus and its distinctive identity as a Bitcoin Treasury Company.
The brand's primary color has also been switched to orange, a color that represents energy, intelligence, and, of course, Bitcoin.
This visual overhaul further highlights the company's strategic pivot toward cryptocurrency.
Strategy now owns more than 470,000 Bitcoins, worth nearly $44 billion. The news comes after the company has been buying Bitcoin consistently for 12 weeks.
CEO Phong Le also weighed in on the change, noting, "Strategy is innovating in the two most transformative technologies of the 21st century—Bitcoin and artificial intelligence."
On The Pulse, the daily news show from The Crypto Radio, Alex Chehade, a Dubai-based crypto and blockchain commentator, said Strategy was an outlier and doubted other companies would follow suit by stockpiling Bitcoin.
“He has captured first-mover advantage and I don’t see anyone replicating it like-for-like,” he said.
