Bruce Lee family kick starts new crypto campaign
'Take Crypto SeriousLee' aims to dispel myths of speculative and unserious landscape
In an exciting move to showcase the role of web3 and decentralized finance (DeFi) in the financial future, decentralized exchange 1inch has partnered with the Bruce Lee family for a new campaign: Take Crypto SeriousLee.
In an official press release, 1inch revealed that it “has been closely connected to the heritage of Bruce Lee”. In fact, the crypto exchange's own name 1inch is from the legendary martial artist's iconic one-inch punch.
They further expressed that they have “always valued his versatility, agility, and innovativeness—qualities that have consistently guided [them] in the development of [their] products.”
With this, 1inch's partnership with the Bruce Lee Family Company—which works towards sharing the philosophy and art of Bruce Lee—just substantiates the connection.
The crypto exchange's long-term partnership with the Bruce Lee family was kick started with the release of a promotional video.
In 2019, after two sleepless nights coding at ETHGlobal New York, @deacix and @k06a unleashed the unstoppable force of 1inch onto the blockchain—like Bruce Lee's legendary 1-inch punch👊💥
— 1inch (@1inch) October 28, 2024
Today destiny comes full circle as we join forces with @brucelee ☯️#TakeCryptoSeriousLEE pic.twitter.com/OfXlD0CvGY
The partnership involves the campaign Take Crypto SeriousLee, which aims to convince the general public that rather than being a speculative and unserious landscape, the crypto space is actually the financial system's future.
As the iconic martial artist popularized his craft in films roughly 50 years ago, this novel partnership between 1inch and the Bruce Lee Family Company aims to make web3 and DeFi famous and shed light on how the new financial system may benefit new users.
1inch co-founder Sergej Kunz said the partnership with the Bruce Lee Family Company is like “the natural next step”—considering the exchange's evident respect for the legendary martial artist. Kunz further expressed hopes that “it will help spread Bruce Lee's values alongside the benefits of web3 to a wider audience.”
