From Ferraris to first trades: How Bitget welcomes new crypto users
With $10 million in education funds, crypto exchange is cultivating the next wave of talent
Imagine waking up to a new Ferrari parked at your doorstep, courtesy of soccer superstar Lionel Messi. For some Bitget traders, this is more than just a fantasy—it’s the prize for participating in Bitget’s annual King’s Cup Challenge, a high-profile trading competition that puts regular traders in the spotlight.
One of the world’s largest cryptocurrency exchanges, Bitget is focused on making digital currency accessible to everyone, even complete beginners. With over 45 million users globally, Bitget has grown quickly into one of the major players in the crypto exchange space. The appeal isn’t just in the chance for big prizes, but in Bitget’s approach to creating a user-friendly platform for anyone, no matter their experience level.
“Crypto is a fun place to be, and the next big thing,” Vugar Usi Zade, Bitget’s Chief Operating Officer, told The Crypto Radio. Perhaps because of this, he believes in the need for education, "When it comes to crypto, educating users how to make a mindful investment decision is very important."
Making crypto simple for newcomers
To help new users, Bitget has developed tools that allow for a gradual entry into crypto trading. Instead of jumping straight into complex trades, beginners can start with Bitget’s Launchpool and PoolX products, where they can support new projects with a small investment and receive tokens in return.
“This way, if you invest $100, you will be getting 10, for example, nominal tokens of a new project that we are listing. And you will be not risking any of your USDT or any of your initial investment,” Zade explained.
For those ready to start trading, Bitget also offers a copy trading feature that lets users follow the strategies of top-performing traders. Zade encourages users to view this as a learning tool rather than a guaranteed strategy. "It's a very great starting point. But it's not magic where you will can just copy someone straight and become super rich overnight. Definitely that's not happening. You still need to put your own input, make your own decisions."
Empowering new talent
Beyond trading, Zade and Bitget are dedicated to expanding crypto education. The company has pledged $10 million each to two programs - Blockchain for Us and Blockchain for Her - aimed at supporting young people and women interested in entering the crypto field.
"[The latter] initiative is about empowering female entrepreneurs in our industry, while I'm broadly focusing on bringing the next generation of young talent. We partner with 60 universities globally.
"And the idea is that earning and working in crypto isn't about trading," Zade said, adding that the industry also needs HR specialists, lawyers, and accountants.
Focused on the user experience
Bitget’s user-friendly design is another way it differentiates itself. Unlike some platforms that offer separate versions for beginners and advanced users, Bitget has a single version that aims to be intuitive for all.
“Our idea is how to make a dummy-proof and easy-to-use trading platform where people are not here just to buy and hold, but actually trade and make the best of the crypto,” said Zade. Bitget also emphasizes a data-driven approach to improving the app, with feedback from users playing a central role in new features and updates.
Beyond the digital space
Bitget’s partnerships extend beyond the app. The platform has teamed up with high-profile names like Juventus, Lionel Messi, and Spain’s La Liga, giving users opportunities to engage with these sports icons directly.
“We will be giving Bitget users an opportunity to actually play football at a stadium with the stars themselves,” Zade said. “And I think this is the one of the opportunities that money can't buy.”
Navigating the memecoin craze
As trends like meme tokens and play-to-earn gaming grow, Bitget is finding ways to meet user interest while emphasizing thoughtful selection and caution. Zade sees meme tokens as an important entry point for new users but is careful to vet projects before listing them on the platform.
“We look at the projects that we are listing—the trade volume, the community interest, how quickly it’s growing, and the actual engagement around it,” he explained. “We don’t want Bitget to be a graveyard for uninteresting projects. With 45 million users, we’re a major platform that can amplify good projects, so we’re selective about giving spots to projects that really stand out.”
As a trained economist, Zade believes meme tokens are about more than just hype. “I think meme tokens represent something really huge and a cultural moment for the young generation—it's the first time they can make bigger money and become independent."
He believes that because most high-value assets and senior positions are held by people over 40, meme tokens are part of a movement that opens doors for younger people to build their wealth, at a time when traditional avenues can feel out of reach.
This balanced approach—recognizing the potential while carefully selecting projects—reflects Bitget’s commitment to both engaging new users and maintaining quality on the platform.
Listen to the whole interview on The Crypto Radio's live player or in our Thought Leaders podcast.
