Is 100K just the start? OKX CMO on Bitcoin's trajectory

"Bitcoin at $100,000 isn't just a number—it's a wake-up call for global finance," Haider Rafique, Chief Marketing Officer of crypto exchange OKX, told The Crypto Radio.

While the milestone is exciting, Rafique emphasized that Bitcoin’s rise is the result of years of technological development and increasing institutional interest. "It's all the things that are building up, leading us there," he added.

Bitcoin’s growing influence on global finance is evident, with more countries and institutions considering it as part of their treasury or legal tender. "These are strong signals of validation," Rafique said, highlighting Bitcoin's shift from a speculative asset to a mainstream investment.

Why the price is soaring

Bitcoin’s price surge is fueled by growing demand from a wide range of investors. But, "do we have enough supply in the market to fulfill the demand?" Rafique asked.

With a fixed supply of 21 million coins, Bitcoin’s value is driven by scarcity. Institutions, hedge funds, and even governments are entering the market, increasing competition for these limited coins.

As Rafique pointed out, the growing interest from big players is a strong sign that Bitcoin is becoming a mainstream asset. "You're seeing countries and businesses adding it to their treasury strategies," he said. This increased demand could continue pushing prices higher, as fewer coins are available for others to buy.

Navigating price swings

Despite the excitement, Rafique warned that Bitcoin’s price will likely experience fluctuations. "People who've been holding this asset for years will want to realize some profits, so you could see mass liquidation," he said.

This volatility is common in the crypto market, and Rafique believes that any price pullbacks will be short-lived as demand remains strong.

"If you're hoping for a discount buy opportunity, I'm not sure there is a huge one," Rafique said, suggesting instead Dollar Cost Averaging (DCA)—a strategy where investors buy small amounts of Bitcoin at regular intervals, regardless of price, to reduce the impact of market fluctuations. This method helps avoid buying at the peak and spreads the risk over time.

How to build a balanced portfolio

Rafique recommended a balanced approach to investing in crypto. His strategy:

• 80% in safer assets like Bitcoin and Ethereum
• 10% in medium-risk projects
• 10% in high-risk assets (the "casino allocation").

High-risk assets can offer high rewards, but they come with significant risk. Rafique stressed the importance of liquidity: "Is there enough liquidity to realize the price when you sell?"

Liquidity refers to how easily you can buy or sell an asset without affecting its price. This is important when investing in smaller or newer cryptocurrencies, as they may not have enough buyers and sellers to facilitate smooth trades.

Stay calm: Avoid crypto FOMO

With Bitcoin hitting new highs, many investors experience FOMO (fear of missing out), but Rafique advised caution. "I would like to see more responsible behavior," he said.

Avoid impulsive decisions driven by FOMO, which can lead to buying at market peaks. Instead, Rafique encouraged a long-term view, emphasizing that crypto investing is a marathon, not a sprint.

Bitcoin’s $100K milestone reflects its growing role in global finance. Rafique’s insights remind investors to stay focused on long-term goals, manage risk, and make informed decisions in an ever-changing market.

What’s your strategy for navigating Bitcoin’s volatility? The future of crypto offers opportunities, but it requires careful thought and planning.