McCafé meets web3: McDonald's debuts Doodles cups
The colorful style is inspired by the Ethereum-based NFT collection
Leading global fast-food chain McDonald's is ramping up its holiday campaign by adding a touch of Web3.
This season, McDonald's has partnered with Doodles, an NFT brand known for its hand-drawn, vibrant art style and immersive storytelling in digital and live experiences, lifestyle products, and original content.
In this collaboration, McDonald's will launch limited-edition holiday cups featuring Doodles’ iconic colorful style, inspired by the Ethereum-based NFT collection.
drinking out of the McCafé x Doodles Holiday cups exclusively starting 11.18✨☕️ pic.twitter.com/nBdc8VroYl
— McDonald's (@McDonalds) November 14, 2024
Beginning November 18, these cups will be available in over 13,500 US McDonald's branches, with more than 100 million to be distributed throughout the season.
gm✨the Doodles community is about to get a lot bigger
— doodles (@doodles) November 14, 2024
we’ve partnered with @McDonalds to spread a little joy this holiday season — with over 100 million limited-edition McCafé x Doodles Holiday cups launching at participating McDonald's across the U.S.
coming 11/18 pic.twitter.com/s8i71jtBwz
The partnership extends beyond the holiday cups, with co-branded merchandise combining iconic McDonald's characters and Doodles’ distinct art style.
Adding to the campaign’s appeal is a song inspired by popular GM memes and internet culture, sung by Marley Bleau and produced by Pharrell Williams, who became the Chief Brand Officer of Doodles in 2022.
This initiative also has a charitable aspect, with 10% of e-commerce proceeds from the campaign going to Free Arts NYC, a nonprofit organization focused on empowering youth through the arts.
Decrypt reported that the campaign, dubbed GM Spread Joy, aims to be an interactive experience that embraces the Crypto Twitter community’s ethos.
According to Marketing Dive, Tariq Hassan, CMO of McDonald's, noted, “beyond the web3 scope, we chose Doodles because they are an agent of change in the cultural landscape, and they span beyond digital assets—an entertainment brand in itself with a fearless community we cannot wait to interact with and more importantly, bring to more people across the US.”
This partnership marks one of McDonald’s biggest forays into the NFT space since launching its limited McRib-inspired NFTs in 2021, which were distributed to select fans on Twitter.
