OKX and McLaren launch NFT to celebrate landmark win
A creative collaboration honoring a defining moment in Formula 1 history
OKX and McLaren have launched an exclusive, custom-designed NFT, offering fans a unique digital memento that encapsulates this unforgettable moment.
The non-fungible token (NFT) commemorates McLaren's landmark achievement in winning the Constructor's Championship for the first time since 1998. Unlike traditional collectibles, NFTs are unique digital assets stored on a blockchain, guaranteeing their authenticity and scarcity.
The custom designed artwork is designed by Krzysztof Domaradzki, a renowned artist, graphic designer, and illustrator from Poland. His expertise spans identity and branding, website design, book illustrations, t-shirt designs, and exclusive BluRay releases.
The design incorporates McLaren’s iconic speedmark to capture the essence of speed, celebration, and team spirit. Balancing character likeness with dynamic energy, Domaradzki aimed to create a piece that resonates with fans and celebrates the thrill of Formula 1.
As an Official Primary Partner of McLaren Formula 1 Team, OKX has always sought to bring fans closer to the team throughout 2024, through initiatives like the McLaren SENNA Campaign and Race Rewind digital collectibles, reflecting a shared commitment to excellence and technological advancement.
The partnership, forged on the principles of collaboration and transformation, celebrates not just sporting success but a unified drive to redefine the boundaries of performance in both motorsport and the digital economy.
Do one thing today.
— Haider (@Haider) December 17, 2024
Mint this limited championship NFT while it lasts: https://t.co/cKbMiAGH8S
You can own this piece of our partnership history with @McLarenF1 to add to your collectibles wallet. pic.twitter.com/rBfNzkFEOo
Haider Rafique, Global Chief Marketing Officer at OKX, said: "The partnership between OKX and McLaren has redefined what’s possible in Formula 1 and beyond. It's where two significant brands can come together and show how a strategic partnership can be more than just a logo on a car.
“Together, we’ve shown that success isn’t just about legacy or tradition—it’s about vision, innovation, and an unrelenting drive to excel. As we look to the future, OKX remains committed to supporting McLaren as they continue to push boundaries, setting new standards in performance and technology. To celebrate such a monumental occasion as the Formula 1 Constructors Championship, it’s only fitting to provide fans who’ve supported both OKX and McLaren with something truly unique."
