The man who buys Bitcoin every Thursday
A disciplined approach to crypto investing, focusing on consistency over speculation, sets CoinMENA CEO apart

In the often-volatile world of cryptocurrency, where fortunes can be made and lost in the blink of an eye, one man has taken a decidedly disciplined approach to building his crypto portfolio.
For the past seven years, Talal Tabbaa, the CEO of crypto exchange CoinMENA, has faithfully set aside funds to purchase Bitcoin every single Thursday. Given that Bitcoin has risen dramatically in value since its launch, he is sitting on a tidy fortune.
"I have a calendar invite on my phone – every Thursday at the same time, I buy Bitcoin," he told The Crypto Radio. "It's become a habit, almost like clockwork."
This disciplined, regular investment stands in stark contrast to the frenetic trading activity that often dominates the crypto space. While many investors are tempted to chase the latest memecoin pump or attempt to time the market's dips and peaks, Tabbaa has steadfastly stuck to his Thursday Bitcoin buys. This approach is known as Dollar Cost Averaging (DCA), a strategy where regular investments are made regardless of market conditions, reducing the impact of market volatility over time.
"People ask me, 'Why don't you sell your Bitcoin and buy a house?' But the biggest risk to me is feeling bad about not capturing the opportunity fully," Tabbaa says. "I can live a pretty basic lifestyle – I don't need fancy stuff. But the thought of Bitcoin reaching $600,000 or $850,000 one day and me not having taken full advantage of it? That would be the worst thing."
Tabbaa's conviction in Bitcoin's long-term potential is rooted in his belief that digital assets will ultimately eclipse their physical counterparts across industries. Just as Airbnb has surpassed traditional hotels and Uber has outcompeted legacy taxi companies, Tabbaa is confident that Bitcoin will emerge victorious in the battle for digital scarcity and store-of-value supremacy.
"From everything we know in the world today, across pretty much every industry you can name, the digital has superseded the physical," he said. "Gold is physical – we have not seen anything digital that beats gold. And I think Bitcoin will be that winner, because it has very similar characteristics to gold, but it's digital."
Avoiding speculative risks
Tabbaa's unwavering faith in Bitcoin's future value has led him to eschew the temptation of short-term trading and memecoin speculation, which he admits have resulted in losses for him in the past. "With memecoins, it's trading, not investing," he said. "You're trying to buy and sell and dump, essentially, on retail users that are probably dumber than you are, because you were dumber than the person who sold it to you."
Instead, Tabbaa has chosen to focus his energy on building CoinMENA into a reliable, compliant, and customer-centric crypto exchange – one that can serve as a trusted on-ramp for both retail and institutional investors seeking exposure to digital assets.
The company's emphasis on personalized service, competitive pricing, and regulatory adherence has allowed it to thrive in the Middle East and North Africa region, even as other crypto firms have stumbled.
"We have not lost our financial license, we don't have any anti-money laundering lawsuits, and we have not been hacked before," Tabbaa said proudly. "Businesses that succeed in high-risk industries are basically ones that know what not to do."
Tabbaa's disciplined approach to Bitcoin accumulation serves as a refreshing counterpoint to the industry's more speculative tendencies. By steadfastly adhering to his Thursday buying ritual, he has built a sizable position in Bitcoin – one that he believes will pay dividends for years to come.
"The easiest way people made money is they bought land, because you had a scarce, limited supply resource, and increasing population, which meant the demand on that land was going to go up," Tabbaa said. "I see Bitcoin as my piece of land that I'm buying early on."
As the crypto market continues to evolve, his unwavering commitment to his Thursday Bitcoin buys may well serve as a blueprint for those seeking to navigate these uncharted waters with a steady hand.
Listen to the whole interview on The Crypto Radio's live player or in The Pulse podcast.