Video platform Rumble dives into Bitcoin
The company makes its first purchase as part of a strategy to acquire up to $20M in crypto
Rumble, the video-sharing platform known for its creator-first approach, has taken its first step into cryptocurrency. CEO Chris Pavlovski announced on X that the company made its inaugural Bitcoin purchase on Friday, adding, “It won’t be the last.”
The purchase is part of a broader $20 million strategy that involves allocating a portion of Rumble’s excess cash reserves to Bitcoin. The company sees the cryptocurrency as a valuable tool for strategic growth and a key step in its expansion into the digital economy.
The announcement caught the attention of prominent Bitcoin advocate—and former Microstrategy CEO—Michael Saylor, who responded to Pavlovski’s post on X with a strong-arm emoji, signaling his approval.
While Pavlovski did not disclose the purchase amount or average price, this move places Rumble in the company of publicly traded firms like Microstrategy and Riot Platforms, which have integrated bitcoin into their financial planning.
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— Michael Saylor⚡️ (@saylor) January 20, 2025
For video creators, Rumble’s foray into crypto could hint at future possibilities, such as crypto-based rewards or payment systems. As the platform accelerates its adoption of digital assets, it underscores the growing role of cryptocurrency in reshaping online ecosystems.
By embracing Bitcoin, Rumble isn’t just following a trend—it’s laying the groundwork for innovation that could impact both its creators and the wider digital economy.
