Thita Wongwan on why Thailand is ripe for web3

“Thailand is quite a good market for adoption,”  Thita Wongwan told The Crypto Radio at Philippine Blockchain Week. “We have many users spending. So I think it's quite good for people to come and invest in Thailand.”

As a part of the marketing team at 9 CAT GROUP, Wongwan helps connect emerging blockchain projects with strategic support – spanning community building, global marketing, and VC outreach. Based in Thailand but operating globally, the company brings together technical experts, tokenomics designers, and growth strategists to support projects from early-stage development to launch.

From smart contracts to market launch

9 CAT positions itself as a one-stop blockchain service agency, offering tailored support for web3 ventures. Its structure includes developers experienced in smart contracts and NFTs, data analysts, researchers, and tokenomics specialists. On the marketing side, Wongwan’s team helps projects grow both local and international communities – while also managing connections with launchpads, influencers, and venture capitalists.

“So we will do the incubating, help them with the marketing, help them connect with VCs and things like that,” Thita said.

This cross-functional approach allows 9 CAT to work with projects across multiple verticals – including DeFi, GameFi, and NFTs – while remaining adaptable to the needs of each team it supports. Whether it’s refining a project’s narrative, shaping its token model, or securing investor interest, the focus is on building for the long term.

Why Thailand is ready for web3 growth

Thailand is positioning itself as a web3 gateway to Southeast Asia. Photo: Unsplash / Z

With rising digital engagement and a growing interest in crypto technologies, Thailand is becoming an increasingly active player in the regional web3 space. Wongwan sees strong potential in the local market – not just for Thai-led projects, but for international teams looking to tap into Southeast Asia’s momentum.

Wongwan pointed to Thailand’s high digital engagement as a key reason why blockchain adoption is accelerating across the region.

This foundation makes the country a natural fit for blockchain initiatives looking to test, iterate, and grow. From NFT communities to DeFi platforms, Thai users are showing sustained curiosity about crypto’s practical applications, and 9 CAT is working to channel that interest into sustainable growth.

While the company is rooted in Thailand, its ecosystem extends globally. Through its network of partners and collaborators, it helps founders navigate both regional and international landscapes.

Linking builders to the web3 ecosystem

9 CAT's broader mission is to help web3 innovators succeed – not just by offering services, but by creating a supportive ecosystem. By combining technical expertise with market insight, the agency aims to bridge the gap between good ideas and successful execution.

Its team includes smart contract developers, tokenomics designers, and blockchain researchers, all coordinated to deliver tailored support for each project. Strategic marketing and investor relations are also central to the process, with Wongwan’s team leading campaigns that reach both grassroots communities and institutional backers.

Rather than offering fragmented services, 9 CAT takes a full-stack approach to incubation. From white paper to launchpad, the goal is to equip founders with the right tools, partners, and exposure to thrive in a rapidly evolving ecosystem.